There is a lot of competition in the eCommerce industry. With boundless space on the Internet and millions of potential customers to vie for every day, it’s no wonder so many people want to start an eCommerce site. The trick is to make sure everyone is choosing yours over the competition. There are a few things that can help your site stand out from the rest: set it up to sell, be up on the latest trends, and follow-up on sales with your customers. If you keep these points in mind, you’ll be sure to get the most from your site, and it will work well for you and your customers.
Set up Your Site to Sell
Your eCommerce site has to be set up to make your customers feel as comfortable as possible. This takes some organisation so all of your products can be found. Additionally, you need to make sure that each product has a proper description so your customers can learn as much as possible about your goods, and make a decision about what they want to purchase. Navigation is key so customers intuitively know where to go to find exactly what they’re looking for. This leads to greater sales and makes your site more appealing than sites that are hard to use.
Stay up with the Latest Trends
There are constant changes in eCommerce trends. The latest have been developed in keeping with what has been found to be effective in converting sales. By staying up on the latest trends, you can be ahead of the curve. Pay attention to new technology that makes your site more attractive, as well as to have more intuitive payment features that make the checkout process as smooth and enjoyable as possible. One of the best ways to be informed of any new emerging trends in your market is to join professional eCommerce societies. These form of sites like LinkedIn, Facebook Groups and Twitter can provide you with information as it becomes available to the rest of the eCommerce professionals in your community. Be fair though, if you find out about a trend that the rest of the group doesn’t yet know about, share it with your colleagues.
Follow up with Your Customers
Another basic rule of business applies in eCommerce now more than ever. And that is following up with your customers. It doesn’t take much to add a personal touch to your online business, and it can mean the difference between a growing company and one in decline. Send out a simple email to ask how satisfied your customer is with their purchase. Since these emails tend to be ignored, attach a discount code as a thank you for their information. Even receiving bad feedback is good, because it gives you the opportunity to correct the problem and perhaps retain the business of the client. If you’re able to correct a problem, thank your customer for their feedback and they’ll probably be back.
