28.06.2013 in Home > Article by Namit Gupta

Current Online Marketing Trends That Aren’t Going Away

There are more than a few business trends and statistics that try to point people in the right direction for the coming years. However, there are current trends that, while considered new, are based on classic marketing principles that won’t change so quickly.

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Products Are Truly Unique

It’s no surprise that one of the most popular sites around is Etsy. It’s a site dedicated to helping the needy sell their products. Handmade arts, crafts, as well as vintage art, jewelry, all of these items have one thing in common; they are unique. Getting those factory-built electronics is easy enough because they are made for the masses. But items with that personal touch have become a profitable niche online because it’s rare. So thanks so sites like Etsy, customers looking for unique items can find them a lot easier on this dedicated online marketplace.

Remarketing

Used to be that once a customer abandoned a shopping cart and left the site, they were irretrievable and lost forever. Turns out sites like Google have come up with ways to hang on to them by way of remarketing. Remarketing helps businesses connect with customers by using customized messages that will help them to return to your site to complete their previous purchase or buy something else. This is one of the ecommerce trends that embody the “fortune in the follow-up” mentality that’s a central tenet of sales. There are many online shops and customer loyalty means even more.

Optimizing for Mobile

The 21st century is known for being on-the-go and that presents a whole range of marketing and sales options for businesses. According to InternetRetailer.com, an ecommerce trending site, in 2013, 39 percent of mobile traffic to e-retailers will come from smartphones. In 2015, that number will jump to a little over 60 percent. Businesses are jumping into mobile but the smarter ones are taking their time and testing the medium with eyes on maximizing their exposure. Those who dedicate some of their efforts in this arena will reap the reward for years to come.

The Smaller, the Better

There was a time when being a big afforded many business owners the luxury of entitlement when it came to attracting customers and getting sales. However, the internet, specifically social media, has become and equalizer. Larger businesses don’t need to work just as hard as smaller ones to earn customer loyalty and sales by finding a way to have a more personal touch. That can be a problem for those who are too big to bend. Smaller shops already have the personal touch built in which goes a long way to securing the sales and the loyalty.

With all of these current trends, it’s no surprise that the role of social media is a determining factor. Customers can become informal brand advocates for businesses by sharing what they like of Facebook, Twitter, Pinterest and other social sites. There is still a lot to learn about social media metrics and how they directly linked to sales, which could open up the door for more online commerce trends.