17.01.2013 in Home > Article by Namit Gupta

Making Search Methods Easy for Mobile Users on-the-Go

mobile-searchEveryone is always on the go. Teens are always here and there, parents are at work or busy at home and students are always awake. But most of us still find the time to break free and go online, whether for social reasons, research or online shopping.

Even on a train, a bus, or during a traffic jam, Internet use is common. From social networks to downloading movies or simply looking for answers, the methods in which consumers do so must be made simple for such a simple and small piece of technology. Yet some applications take forever to download on a mobile. Creating mobile website is quite different from creating a functional website for a larger computer with more space and options. Searching on a mobile phone or product means creating an experience that meets the demands and needs of the user the same way it would for the user of a computer. Checking email, for instance, on a mobile should not take much time as long as it would if you were to check the same email on your personal computer.

Things to consider when creating apps

The average amount of space and storage usage on a mobile should be taken into consideration when creating a search or app option for a phone. Keep in mind the amount of time it takes for a phone to process information being sent from one network to the next, the download space a phone has and all that goes into this. How to create an Internet search option on a mobile without the mobile freezing, losing data or shutting down, means creating a way for network capabilities to process information in such small space.

Some mobiles boast of having greater capabilities because of storage space and smart Wi-Fi access. Other phones encourage consumers to buy data chips to allow more space. Whatever the issue is, not all phones have the sort of network space needed to open some websites. That is why many sites have phone applications or options for mobile users. By creating simple and quick applications for on-the-go users, companies maintain satisfaction. Not every phone is going to work the same way, so options need to be researched.

Effective marketing tool

Furthermore, creating simple and easy to use search methods for mobile users is an effective marketing tool for businesses. Designing efficient search applications keeps companies one step ahead. Consumers who have the capacity to scan the market on their personal device may notice applications that allow them to do so the most efficiently in the shortest amount of time. Being aware of what works and what does not in phone apps also gives companies a step ahead.

Mobiles are a constantly changing technology. Designing apps means designing ones that change with the times. Being consistent and researching this dynamic means testing apps on various mobile products and keeping a watch on the market patterns of the many on-the-go users.